Who we are?

EL ATHIR GROUP has historically marked by its mark the television market and high-quality household appliances.It is composed of two entities:

  • The Tunisian Electronic Company EL ATHIR, , was created in 1964, its main activity is the production and sale of the household appliances for which it provides after-sales service for Televisions, Refrigerators, Washing machines, Air-conditioners, etc.

It has state-of-the-art equipment that allows it to respond to all requests for subcontracting for the assembly of standard technology and CMS electronic boards.

It also has adequate production means and capacities for the baking of MSL and PCB components, the insertion of traditional, axial, radial and SMD components, SPI and AOI optical inspection, manual rework and wave soldering, Rohs process in accordance with IPCA-610 class 2 requirements.

The total area dedicated to production is 15000m2

EL ATHIR was among the first Tunisian companies to join the quality certification program.

the following certifications are available:

ISO 9002 VERSION 1994 AFAQ AFNOR (1999)

ISO 9001 VERSION 2000 AFAQ AFNOR (2001)

ISO 9001 VERSION 2008 AFAQ AFNOR (depuis 2008)

ISO 9001 VERSION 2015 AFAQ AFNOR (depuis 2018)

  • EL ATHIR SERVICE Company was created in 1992.
  • It is a company with commercial vocation whose main activity is the importation of household items and household appliances in CBU products.

EL ATHIR GROUP is the official distributor of several international brands in Tunisia: SAMSUNG, TCL, SABA, MIDEA, CANDY, TEKA, TEFAL, ROWENTA, DELONGHI, KENWOOD, LUXELL, KORKMAZ, BEPER, IGNIS, and CASIO.

Its mission is to offer a very wide range of high-performance, modern household appliances adapted to the market in order to improve and facilitate the daily lives of customers.